1. Information We Collect

We collect information you provide directly to us and information collected automatically when you use our site.

Information you provide:

• Name, email address, phone number, and shipping/billing address when you create an account or place an order
• Date of birth or age verification information required by law for alcohol purchases
• Payment information (processed securely by our payment processor — we do not store full card numbers)
• Communications you send us via contact forms, email, or customer support
• Newsletter subscription preferences

Information collected automatically:

• IP address, browser type, device type, and operating system
• Pages visited, time spent on site, and referring URLs
• Cookie and tracking data (see Section 4)
• Purchase history and browsing behavior on our site

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, including age verification as required by law
• Send order confirmations, shipping notifications, and tracking updates
• Respond to your questions, comments, and customer service requests
• Send marketing emails and newsletters (only with your consent; you may unsubscribe at any time)
• Improve our website, products, and customer experience
• Detect and prevent fraud, unauthorized access, and illegal activity
• Comply with legal obligations, including alcohol sales regulations and age verification requirements
• Analyze site traffic and usage patterns to improve our services

3. Sharing Your Information

We do not sell your personal information. We may share your information with trusted third parties only as necessary to operate our business:

• Shipping carriers (UPS, FedEx) to fulfill and deliver your orders
• Payment processors (Shopify Payments, Stripe) to securely process transactions
• Age verification services (ID.me) to comply with alcohol sales laws
• Email marketing platforms to send newsletters and promotional communications you’ve opted into
• Analytics providers (Google Analytics) to understand site usage
• Legal authorities when required by law, court order, or to protect our rights

All third-party service providers are contractually required to protect your information and use it only for the purposes for which it was shared.

4. Cookies & Tracking

We use cookies and similar tracking technologies to enhance your experience on our site. Cookies are small text files stored on your device that help us remember your preferences and understand how you use our site.

Types of cookies we use:

• Essential cookies: Required for the site to function (shopping cart, login sessions, age gate)
• Analytics cookies: Help us understand traffic patterns and improve our site (Google Analytics)
• Marketing cookies: Used to deliver relevant ads and track campaign performance
• Preference cookies: Remember your settings and preferences across visits

You can control cookies through your browser settings. Disabling certain cookies may affect site functionality. We honor Do Not Track signals where technically feasible.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations (including alcohol sales record-keeping requirements), resolve disputes, and enforce our agreements. Order records are typically retained for a minimum of 7 years as required by applicable law. You may request deletion of your account and associated data at any time (subject to legal retention requirements).

6. Data Security

We implement industry-standard security measures to protect your personal information, including SSL/TLS encryption for all data transmitted through our site, secure payment processing through PCI-DSS compliant providers, access controls limiting who within our organization can access your data, and regular security reviews of our systems and practices.

No method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. If you believe your account has been compromised, contact us immediately at info@thebourbonhp.com.

7. Your Rights (CCPA & GDPR)

Depending on your location, you may have the following rights regarding your personal information:

To exercise any of these rights, email us at info@thebourbonhp.com with the subject line “Privacy Request.” We will respond within 45 days.

8. Children’s Privacy

Our website and services are strictly intended for adults 21 years of age and older. We do not knowingly collect personal information from anyone under the age of 21. If we become aware that we have collected information from a minor, we will delete it immediately. If you believe a minor has provided us with personal information, please contact us at info@thebourbonhp.com.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will notify you by email (if you have an account) and update the “Last Updated” date at the bottom of this page. Your continued use of our site after any changes constitutes your acceptance of the updated policy.

10. Contact Us

For privacy-related questions, requests, or concerns, please contact our Privacy Team:
THE BOURBONVAULT HQ
933 Phillips St, Nashville, TN 37208
info@thebourbonhp.com
Subject line: “Privacy Request”